Experienced Producer, with extensive international experience in team management. Specialising in viral advertising and multichannel campaigns. Skilled in creative direction, negotiation, and account management. Successful facilitation of projects for
Coca-Cola, Johnson & Johnson, Hyundai, Kaspersky Lab, momondo, Southern Cross, Les Mills, BurgerFuel
Coca-Cola, Johnson & Johnson, Hyundai, Kaspersky Lab, momondo, Southern Cross, Les Mills, BurgerFuel
Work experience
Producer (freelance)
- Managing production projects
- Overseeing and planning the pre-production and production process
- Project estimate
- Negotiations with suppliers
- Supplier relationship management
2022-Present
- Unique event decor and corporate gifts made of fresh fruit and vegetables
- Introduced a brand new product category to the NZ market
- Produced numerous photo shoots in Auckland and Paris with a limited budget, with results published in NZ and internationally, including Vogue Italy, Rock'n'Roll Bride, and others. See select portfolio
- Successfully delivered projects for Les Mills, Southern Cross, Swisse, BurgerFuel, Sensient, and others
2016-2021
Producer/Project Manager
Smetana Creative Agency
Smetana Creative Agency
- Co-led the growth of a small firm into the leading digital marketing agency in Russia (Effie 2020, Most Effective Independent Agency of the Year) by developing new and optimising existing business processes
- Contributed 30% of the total revenue generated by the agency
- Responsible for consistent, successful facilitation of multiple creative projects, from on-boarding clients through to production and launch
- Led budget negotiations with clients
- Overseeing the planning and production of creative content, including videos, photos, websites, animations, and copy.
- Contracting and management of production teams
- Financial and timeline management— completed 100% of my projects under budget
- Mentored team members on account management and problem-solving approaches
- Successfully delivered projects for Coca-Cola, Hyundai, Johnson&Johnson, Kaspersky Lab, IRN-BRU, momondo, and others. See select portfolio
2012-2015
Sales Manager
Groupon Russia
Groupon Russia
- Top-3 Sales Manager in the Russian North West
- Negotiation and deal closure
- Market analysis
- Mentored team members on account management and negotiation
- Partnership management
2011
Partner Account Manager
Smi)e lifestyle experience company
Smi)e lifestyle experience company
- Developed a new product line
- Negotiated special deals for Smi)e clients
- Implemented a Customer Relationship Management system
- Event Management
- Revenue Management
- Benchmarking
2009-2011
Trade Marketing Coordinator
Mann, Ivanov & Ferber, Stockholm School of Economics Publisher
Mann, Ivanov & Ferber, Stockholm School of Economics Publisher
- Developed a new product line
- Negotiated special deals for Smi)e clients
- Implemented a Customer Relationship Management system
- Event Management
- Revenue Management
- Benchmarking
2009-2011
Skills
Creative
- Creative direction from concept to launch
- Strong emphasis on ensuring the content is perceivable and robust across a broad range of users and abilities
- Strategic thinker with the ability to come up with innovative solutions
- Content development
- Successful facilitation of projects for large international companies such as Coca-Cola, Johnson & Johnson, Kaspersky Lab, Momondo, Southern Cross, Les Mills, BurgerFuel
- Strong knowledge of best practices in cross-team processes
- 5+ years of international experience in product development
- Led budget, concept negotiations and PPM with clients and subcontractors
- Coached team members on account management and problem-solving approaches
- Presented campaign outcomes to clients
- Carried out budget negotiations with subcontractors
- Helped to implement CRM and project management systems
- New product line development in different markets
- Project Management Software (Pegasus, Asana, Trello, Salesforce, Basecamp)
- Social Media Marketing platforms and software (YouTube Channel administration, Facebook ads, Google Analytics)
- MS Excel
Education
MA in International Relations,
2014-2015
2014-2015
Studentship for Master's Degree from the Department of International Relations and European Studies at the Central European University
MCom in Marketing, 2004-2009
University Grant for Young Researchers, Sep 2007
Conducted independent research, Influence of Gender On Consumer Perception of Images within Advertisement
UNECON Fellowship, Sep 2004
Merit Government Scholarship for Academic Performance (tuition and stipend)
Conducted independent research, Influence of Gender On Consumer Perception of Images within Advertisement
UNECON Fellowship, Sep 2004
Merit Government Scholarship for Academic Performance (tuition and stipend)
Select Creative Producer Portfolio
Editorial photoshoots, Auckland and Paris
Select Producer/Project Manager Portfolio
Promo campaigns for Coca-Cola
The kindest hands
TV and online commercial for a new handy pack of Coca-Cola's local juice brand, Dobry
Role: Project Manager
Details: 43 shots in 17 scenes, with 7 actors (including 2 babies), all shot in one 16-hour shift, on location in Kyiv, Ukraine
Results: 1M+ views on YouTube within a month
Role: Project Manager
Details: 43 shots in 17 scenes, with 7 actors (including 2 babies), all shot in one 16-hour shift, on location in Kyiv, Ukraine
Results: 1M+ views on YouTube within a month
The Kindest Hands
Bear breaks free at film location
Product campaign launching Coca-Cola's brand Pulpy juice, into the Ukrainian and Russian markets
Role: Project Manager/Producer
Details: 'Making of'-style viral video with a real bear on location, in Kyiv region, Ukraine
Results:
Multiple press mentions, 500K+ views within the first three weeks of launch
Role: Project Manager/Producer
Details: 'Making of'-style viral video with a real bear on location, in Kyiv region, Ukraine
Results:
Multiple press mentions, 500K+ views within the first three weeks of launch
Bear breaks free at film location
Campaign for Beeline
How to stop time? Flash mob in a shopping mall
Online and TV commercial for Beeline — one of the largest mobile and Internet providers in Eastern Europe and Central Asia. The objective was to tell the audience about Beeline's new feature — a rewind function for any shows and programmes broadcast via internet TV
Role: Project Manager
Details: Flash mob-style video. Shot in a shopping mall in Kyiv, Ukraine in one day, with 120 actors, featuring a dance troupe.
Produced in partnership with London-based production company Partizan Films and Kyiv-based production company Radioactive Film.
Results: 500K+ views within the first week
Role: Project Manager
Details: Flash mob-style video. Shot in a shopping mall in Kyiv, Ukraine in one day, with 120 actors, featuring a dance troupe.
Produced in partnership with London-based production company Partizan Films and Kyiv-based production company Radioactive Film.
Results: 500K+ views within the first week
How to stop time
Video + web + TV for Johnson&Johnson
o.b. makeover academy opens its doors
Interactive game-based project initiated to increase young girls' awareness of o.b. pro-comfort feminine hygiene products
Role: Project Manager/Producer
Details: the project consisted of 3 parts:
1) Harry Potter-style teaser video, linking to the promo website
2) the promo website featuring a multiple-choice test with video questions
3) after passing a simple test, participants entered a competition for the main prize — a certificate for a total makeover, including new wardrobe, hair styling and make-up
Results: 10K+ participants from all over Russia, extensive press coverage
Role: Project Manager/Producer
Details: the project consisted of 3 parts:
1) Harry Potter-style teaser video, linking to the promo website
2) the promo website featuring a multiple-choice test with video questions
3) after passing a simple test, participants entered a competition for the main prize — a certificate for a total makeover, including new wardrobe, hair styling and make-up
Results: 10K+ participants from all over Russia, extensive press coverage
The academy of changeover opens its doors
Viral campaign for A.G. Barr plc — IRN-BRU gets you through
Penguins in the metro
The objective was to announce the IRN-BRU re-launch into the Eastern European market, to build the brand's online presence
The objective was to announce the IRN-BRU re-launch into the Eastern European market, to build the brand's online presence
Penguins in the metro
Penguins in a shopping mall
Role: Project Manager
Details: Penguins create havoc in different locations before someone drinks a can of Irn-Bru. Shot at night in the St Petersburg metro and a shopping mall, featuring a troupe of circus artists. 40+ penguin costumes produced for this project
Results:
Penguins in metro: 1.5M+ views on YouTube within the first week
Penguins in a shopping mall: 800K+ views on YouTube within the first week
Extensive press coverage across Europe, including The Drum
Details: Penguins create havoc in different locations before someone drinks a can of Irn-Bru. Shot at night in the St Petersburg metro and a shopping mall, featuring a troupe of circus artists. 40+ penguin costumes produced for this project
Results:
Penguins in metro: 1.5M+ views on YouTube within the first week
Penguins in a shopping mall: 800K+ views on YouTube within the first week
Extensive press coverage across Europe, including The Drum
Viral campaign for momondo
World-travelling tree
Digital marketing campaign launching momondo.com into the Eastern European market. momondo.com is Scandinavia's top travel-fare aggregator and travel fare metasearch engine
Role: Project Manager/Producer
Details: Based on the common saying 'You're not a tree', this video suggests to the audience that if a tree can travel, then so can they. We created a Travelling Tree Instagram account as a campaign teaser, and three weeks later we released a YouTube video showcasing the tree's travels.
Shot in multiple locations around Europe
Results:
700K+ views on YouTube within the first three months
5K+ Instagram followers
Role: Project Manager/Producer
Details: Based on the common saying 'You're not a tree', this video suggests to the audience that if a tree can travel, then so can they. We created a Travelling Tree Instagram account as a campaign teaser, and three weeks later we released a YouTube video showcasing the tree's travels.
Shot in multiple locations around Europe
Results:
700K+ views on YouTube within the first three months
5K+ Instagram followers
World-travelling tree
Promo campaigns for Kaspersky Lab
How to beat viruses the traditional way
The objective was to increase Internet users' awareness of the importance of Internet security and data protection and to explain potential risks of using unlicensed antivirus software
The objective was to increase Internet users' awareness of the importance of Internet security and data protection and to explain potential risks of using unlicensed antivirus software
How to beat viruses the traditional way
Why buying an antivirus software?
Role: Project Manager
Details: In the first video we compared pirate antivirus software with alternative medicine in order to demonstrate how dangerous the outcome might be. The second video demonstrates a more straightforward, logical explanation of the potential risks of using unlicensed antivirus software and how affordable Kaspersky antivirus really is, with a twist at the end.
The same actor is playing all the three lady healers, and he plays all the four characters in the second video (composited into the same shot)
Results: 1M+ views on YouTube
The campaign inspired numerous Internet memes and the company was praised for their unconventional approach to tackling the pirate soft issue
Details: In the first video we compared pirate antivirus software with alternative medicine in order to demonstrate how dangerous the outcome might be. The second video demonstrates a more straightforward, logical explanation of the potential risks of using unlicensed antivirus software and how affordable Kaspersky antivirus really is, with a twist at the end.
The same actor is playing all the three lady healers, and he plays all the four characters in the second video (composited into the same shot)
Results: 1M+ views on YouTube
The campaign inspired numerous Internet memes and the company was praised for their unconventional approach to tackling the pirate soft issue
Kebab72 or how to protect your office
Kaspersky Lab for business. The objective was to increase business users' awareness of the importance of Internet security and data protection, aimed at corporate clients
Role: Project Manager
Details: Video and photo online campaign. The video highlights the dangers of careless attitudes towards data protection, demonstrating the absurdity and risk of taking a casual approach to internet security in corporate environments
Results: 1.5M+ views on YouTube
Extensive coverage in various business media outlets
Role: Project Manager
Details: Video and photo online campaign. The video highlights the dangers of careless attitudes towards data protection, demonstrating the absurdity and risk of taking a casual approach to internet security in corporate environments
Results: 1.5M+ views on YouTube
Extensive coverage in various business media outlets
Kebab72 or how to protect your office
Promo for power tools online store Kuvalda.ru
Cooking dinner with a chainsaw
TV and online video for power tools online store Kuvalda.ru. The objective was to increase the brand awareness online
Role: Project Manager/Producer
Details: The objective was to demonstrate the variety of choices of the Kuvalda online shop. Shot in one day in a city apartment
Results: 800K+ views on YouTube within the first two months
Multiple press and online forum mentions
Role: Project Manager/Producer
Details: The objective was to demonstrate the variety of choices of the Kuvalda online shop. Shot in one day in a city apartment
Results: 800K+ views on YouTube within the first two months
Multiple press and online forum mentions
Cooking dinner with a chainsaw
New Years and Christmas greetings video
for Borjomi mineral water
for Borjomi mineral water
Prank on a sleeping friend
A a light-hearted stop-motion video campaign to promote Borjomi mineral water (a Georgian mineral water brand with rich history) as the best handover cure for the holidays
Role: Project Manager
Details: The objective was to remind the audience that there is no better hangover cure than Borjomi mineral water. The video looks like it was made by a group of friends, posted from a private YouTube account. The video demonstrates the idea that due to its healthy ingredients, Borjomi helps detox and revitalise your body after holiday partying
Results: 700K+ views within the first three weeks
Role: Project Manager
Details: The objective was to remind the audience that there is no better hangover cure than Borjomi mineral water. The video looks like it was made by a group of friends, posted from a private YouTube account. The video demonstrates the idea that due to its healthy ingredients, Borjomi helps detox and revitalise your body after holiday partying
Results: 700K+ views within the first three weeks
Prank on a sleeping friend
Vedeo + Web for Lenstroytrest developer
Apartment for a ghost
UGC-based project to increase the developer's brand awareness among the young first home buyers
Role: Project Manager/Producer
Details: The project consists of a teaser video, which begins as a standard promo video. The company's VP explains the advantages of buying from the developer, and then announces a challenge — if you can provide video evidence of paranormal activity in your current home, you have a chance to win a brand new apartment for free. The video ends with an embedded button that leads to the promo website, where participants are invited to upload their videos. In the end, a panel of three judges consisting of a CG specialist, a physics Professor/PhD, and a professional psychic chooses the winner
Results: more than 500 participants, vast media coverage in Russia and CIS
Role: Project Manager/Producer
Details: The project consists of a teaser video, which begins as a standard promo video. The company's VP explains the advantages of buying from the developer, and then announces a challenge — if you can provide video evidence of paranormal activity in your current home, you have a chance to win a brand new apartment for free. The video ends with an embedded button that leads to the promo website, where participants are invited to upload their videos. In the end, a panel of three judges consisting of a CG specialist, a physics Professor/PhD, and a professional psychic chooses the winner
Results: more than 500 participants, vast media coverage in Russia and CIS
Apartment for a ghost
oh.genia@gmail.com
