Experienced producer with a commercial, TVC, and digital storytelling background across New Zealand and Europe. Skilled in production management, creative direction, and logistics coordination, I have successfully delivered high-quality content for leading brands like Coca-Cola, Southern Cross, Swisse, BurgerFuel, Hyundai, and Johnson & Johnson while working across diverse teams and industries. My expertise spans end-to-end production oversight, budgeting, scheduling, and stakeholder communication, ensuring smooth execution of creative projects. Passionate about crafting engaging visual narratives, I excel in both strategic planning and hands-on execution to bring ideas to life.
See select portfolio
See select portfolio
Select Creative Producer Portfolio
Editorial photoshoots, Auckland and Paris
Select Producer & Project Manager Portfolio
Soochi — Product & Packaging Development
Development of an enhanced collagen powder with pre- and postbiotics, alongside updated packaging for relaunch
Role: Project Manager
Details: Led product development from concept to prototype, informed by market research
Coordinated formulation, packaging, suppliers, and timelines to ensure alignment across product, brand, and production
Details: Led product development from concept to prototype, informed by market research
Coordinated formulation, packaging, suppliers, and timelines to ensure alignment across product, brand, and production
Results: Delivered a cohesive product and packaging system aligned for launch, integrating formulation, branding, and production
Promo campaigns for Coca-Cola
The kindest hands
TV and online commercial for a new handy pack of Coca-Cola's local juice brand, Dobry
Role: Project Manager
Details: 43 shots in 17 scenes, with 7 actors (including 2 babies), all shot in one 16-hour shift, on location in Kyiv, Ukraine
Results: 1M+ views on YouTube within a month
Role: Project Manager
Details: 43 shots in 17 scenes, with 7 actors (including 2 babies), all shot in one 16-hour shift, on location in Kyiv, Ukraine
Results: 1M+ views on YouTube within a month
The Kindest Hands
Bear breaks free at film location
Product campaign launching Coca-Cola's brand Pulpy juice, into the Ukrainian and Russian markets
Role: Project Manager/Producer
Details: 'Making of'-style viral video with a real bear on location, in Kyiv region, Ukraine
Results:
Multiple press mentions, 500K+ views within the first three weeks of launch
Role: Project Manager/Producer
Details: 'Making of'-style viral video with a real bear on location, in Kyiv region, Ukraine
Results:
Multiple press mentions, 500K+ views within the first three weeks of launch
Bear breaks free at film location
Campaign for Beeline
How to stop time? Flash mob in a shopping mall
Online and TV commercial for Beeline — one of the largest mobile and Internet providers in Eastern Europe and Central Asia. The objective was to tell the audience about Beeline's new feature — a rewind function for any shows and programmes broadcast via internet TV
Role: Project Manager
Details: Flash mob-style video. Shot in a shopping mall in Kyiv, Ukraine in one day, with 120 actors, featuring a dance troupe.
Produced in partnership with London-based production company Partizan Films and Kyiv-based production company Radioactive Film.
Results: 500K+ views within the first week
Role: Project Manager
Details: Flash mob-style video. Shot in a shopping mall in Kyiv, Ukraine in one day, with 120 actors, featuring a dance troupe.
Produced in partnership with London-based production company Partizan Films and Kyiv-based production company Radioactive Film.
Results: 500K+ views within the first week
How to stop time
Video + web + TV for Johnson&Johnson
o.b. makeover academy opens its doors
Interactive game-based project initiated to increase young girls' awareness of o.b. pro-comfort feminine hygiene products
Role: Project Manager/Producer
Details: the project consisted of 3 parts:
1) Harry Potter-style teaser video, linking to the promo website
2) the promo website featuring a multiple-choice test with video questions
3) after passing a simple test, participants entered a competition for the main prize — a certificate for a total makeover, including new wardrobe, hair styling and make-up
Results: 10K+ participants from all over Russia, extensive press coverage
Role: Project Manager/Producer
Details: the project consisted of 3 parts:
1) Harry Potter-style teaser video, linking to the promo website
2) the promo website featuring a multiple-choice test with video questions
3) after passing a simple test, participants entered a competition for the main prize — a certificate for a total makeover, including new wardrobe, hair styling and make-up
Results: 10K+ participants from all over Russia, extensive press coverage
The academy of changeover opens its doors
Viral campaign for A.G. Barr plc — IRN-BRU gets you through
Penguins in the metro
The objective was to announce the IRN-BRU re-launch into the Eastern European market, to build the brand's online presence
The objective was to announce the IRN-BRU re-launch into the Eastern European market, to build the brand's online presence
Penguins in the metro
Penguins in a shopping mall
Role: Project Manager
Details: Penguins create havoc in different locations before someone drinks a can of Irn-Bru. Shot at night in the St Petersburg metro and a shopping mall, featuring a troupe of circus artists. 40+ penguin costumes produced for this project
Results:
Penguins in metro: 1.5M+ views on YouTube within the first week
Penguins in a shopping mall: 800K+ views on YouTube within the first week
Extensive press coverage across Europe, including The Drum
Details: Penguins create havoc in different locations before someone drinks a can of Irn-Bru. Shot at night in the St Petersburg metro and a shopping mall, featuring a troupe of circus artists. 40+ penguin costumes produced for this project
Results:
Penguins in metro: 1.5M+ views on YouTube within the first week
Penguins in a shopping mall: 800K+ views on YouTube within the first week
Extensive press coverage across Europe, including The Drum
Viral campaign for momondo
World-travelling tree
Digital marketing campaign launching momondo.com into the Eastern European market. momondo.com is Scandinavia's top travel-fare aggregator and travel fare metasearch engine
Role: Project Manager/Producer
Details: Based on the common saying 'You're not a tree', this video suggests to the audience that if a tree can travel, then so can they. We created a Travelling Tree Instagram account as a campaign teaser, and three weeks later we released a YouTube video showcasing the tree's travels.
Shot in multiple locations around Europe
Results:
700K+ views on YouTube within the first three months
5K+ Instagram followers
Role: Project Manager/Producer
Details: Based on the common saying 'You're not a tree', this video suggests to the audience that if a tree can travel, then so can they. We created a Travelling Tree Instagram account as a campaign teaser, and three weeks later we released a YouTube video showcasing the tree's travels.
Shot in multiple locations around Europe
Results:
700K+ views on YouTube within the first three months
5K+ Instagram followers
World-travelling tree
Promo campaigns for Kaspersky Lab
How to beat viruses the traditional way
The objective was to increase Internet users' awareness of the importance of Internet security and data protection and to explain potential risks of using unlicensed antivirus software
The objective was to increase Internet users' awareness of the importance of Internet security and data protection and to explain potential risks of using unlicensed antivirus software
How to beat viruses the traditional way
Why buying an antivirus software?
Role: Project Manager
Details: In the first video we compared pirate antivirus software with alternative medicine in order to demonstrate how dangerous the outcome might be. The second video demonstrates a more straightforward, logical explanation of the potential risks of using unlicensed antivirus software and how affordable Kaspersky antivirus really is, with a twist at the end.
The same actor is playing all the three lady healers, and he plays all the four characters in the second video (composited into the same shot)
Results: 1M+ views on YouTube
The campaign inspired numerous Internet memes and the company was praised for their unconventional approach to tackling the pirate soft issue
Details: In the first video we compared pirate antivirus software with alternative medicine in order to demonstrate how dangerous the outcome might be. The second video demonstrates a more straightforward, logical explanation of the potential risks of using unlicensed antivirus software and how affordable Kaspersky antivirus really is, with a twist at the end.
The same actor is playing all the three lady healers, and he plays all the four characters in the second video (composited into the same shot)
Results: 1M+ views on YouTube
The campaign inspired numerous Internet memes and the company was praised for their unconventional approach to tackling the pirate soft issue
Kebab72 or how to protect your office
Kaspersky Lab for business. The objective was to increase business users' awareness of the importance of Internet security and data protection, aimed at corporate clients
Role: Project Manager
Details: Video and photo online campaign. The video highlights the dangers of careless attitudes towards data protection, demonstrating the absurdity and risk of taking a casual approach to internet security in corporate environments
Results: 1.5M+ views on YouTube
Extensive coverage in various business media outlets
Role: Project Manager
Details: Video and photo online campaign. The video highlights the dangers of careless attitudes towards data protection, demonstrating the absurdity and risk of taking a casual approach to internet security in corporate environments
Results: 1.5M+ views on YouTube
Extensive coverage in various business media outlets
Kebab72 or how to protect your office
Promo for power tools online store Kuvalda.ru
Cooking dinner with a chainsaw
TV and online video for power tools online store Kuvalda.ru. The objective was to increase the brand awareness online
Role: Project Manager/Producer
Details: The objective was to demonstrate the variety of choices of the Kuvalda online shop. Shot in one day in a city apartment
Results: 800K+ views on YouTube within the first two months
Multiple press and online forum mentions
Role: Project Manager/Producer
Details: The objective was to demonstrate the variety of choices of the Kuvalda online shop. Shot in one day in a city apartment
Results: 800K+ views on YouTube within the first two months
Multiple press and online forum mentions
Cooking dinner with a chainsaw
New Years and Christmas greetings video
for Borjomi mineral water
for Borjomi mineral water
Prank on a sleeping friend
A a light-hearted stop-motion video campaign to promote Borjomi mineral water (a Georgian mineral water brand with rich history) as the best handover cure for the holidays
Role: Project Manager
Details: The objective was to remind the audience that there is no better hangover cure than Borjomi mineral water. The video looks like it was made by a group of friends, posted from a private YouTube account. The video demonstrates the idea that due to its healthy ingredients, Borjomi helps detox and revitalise your body after holiday partying
Results: 700K+ views within the first three weeks
Role: Project Manager
Details: The objective was to remind the audience that there is no better hangover cure than Borjomi mineral water. The video looks like it was made by a group of friends, posted from a private YouTube account. The video demonstrates the idea that due to its healthy ingredients, Borjomi helps detox and revitalise your body after holiday partying
Results: 700K+ views within the first three weeks
Prank on a sleeping friend
Vedeo + Web for Lenstroytrest developer
Apartment for a ghost
UGC-based project to increase the developer's brand awareness among the young first home buyers
Role: Project Manager/Producer
Details: The project consists of a teaser video, which begins as a standard promo video. The company's VP explains the advantages of buying from the developer, and then announces a challenge — if you can provide video evidence of paranormal activity in your current home, you have a chance to win a brand new apartment for free. The video ends with an embedded button that leads to the promo website, where participants are invited to upload their videos. In the end, a panel of three judges consisting of a CG specialist, a physics Professor/PhD, and a professional psychic chooses the winner
Results: more than 500 participants, vast media coverage in Russia and CIS
Role: Project Manager/Producer
Details: The project consists of a teaser video, which begins as a standard promo video. The company's VP explains the advantages of buying from the developer, and then announces a challenge — if you can provide video evidence of paranormal activity in your current home, you have a chance to win a brand new apartment for free. The video ends with an embedded button that leads to the promo website, where participants are invited to upload their videos. In the end, a panel of three judges consisting of a CG specialist, a physics Professor/PhD, and a professional psychic chooses the winner
Results: more than 500 participants, vast media coverage in Russia and CIS
Apartment for a ghost
oh.genia@gmail.com
